인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Social Network Services(SNSs) have no longer the only role of the social relation and networking channel among people who are connectable. Now a day, most SNS sites developed commercial services in which users posted their profiles through online or mobile, which enabled forming a social relationship with others as well as making channels for communication. Today, most SNS users share his every activities through the SNS, and gain reputation from his followers. Also, activities of particular person can be easily searched through the Internet and SNSs. It is possible to manage their reputation on the SNS site. From the advent of SNS sites, many companies who know the power of it have been using the SNS for the brand and reputation management. Accordingly, active and strategic SNS management can increase their value and promote their followers. We especially interested in the mediating role of cognitive reputation and flow of individuals between using motives and activities on SNS. To verify the mediating role of cognitive reputation and flow between exogenous motive variables and dependent action performance variable, we gathered data from three young generations, e.g. high school students, college students, and young officer workers. We categorized the motives of using SNS as five factors: information search & sharing, self-actualization, self-presentation, play & amusement, and communication & relationship. The empirical tests show that communication & relationship factor was most effective on cognitive reputation, and it affects on SNS activities indirectly. Also, play & amusement factor was most effective on flow, and it affects on activities indirectly. The research model was enough to prove the mediating role of cognitive reputation and flow. The test results give us some important implications. First, cognitive reputation management is important for relation oriented SNS users. Second, flow management is important for entertainment oriented users.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-326-001876266
