인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study was to analyze Korean and Chinese college students’ value perception and preference for their traditional wedding costumes, and also to analyze the influence of their value perception and preference on purchase intention for imported fashion products. The information regarding the relationship between the value perception of traditional wedding costumes and the purchase intention for imported fashion products would provide some basic data required to establish differentiated marketing strategy in the trading between both countries. The study was implemented through a descriptive survey method using a questionnaire. The sample of the study consisted of 200 Korean and 200 Chinese college students who are currently enrolled in a university located in Seoul. The data were analyzed by factor analysis and Cronbach’s α coefficients, ANOVA, and regression analysis. The results revealed that there were no significant differences with respect to Korea and China in college students’ value perception of their traditional wedding costumes. College students from both countries valued their traditional wedding costumes considerably high. While respondents from both countries expressed high preference for traditional wedding costumes in the aspect of design, differences were found between Korea and China in the preference level for traditional wedding costumes in the aspect of their symbolic value. Chinese students displayed a higher preference level for the symbolic value of traditional wedding costumes than Korean students. The results also revealed that students’ value perception and preference for their traditional wedding costumes have influence on purchase intention for imported fashion products in both countries. Students with a higher level of value perception and preference for traditional wedding costumes expressed a lower purchase intention for imported fashion products. This fact would be meaningful in understanding the global consumption culture acceptance level of the two countries.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-300-001971242
