인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study is to investigate what the characteristics of eWOM on perceived risk and benefit will affect intention to visiting a restaurant and spread of WOM. Consumers with intention of visiting a restaurant through SNS activities were selected to be surveyed for fulfilling the purpose of the study. According to factor analysis, characteristics of eWOM were classified into vividness, consensus, credibility, communicability, And Perceived risk, Perceived benefit, Intention of visiting on restaurant and spread of eWOM were composed of single dimension. The hypothesis inspection says that credibility has negative influence on perceived risk, communicability andcredibility have positive influence on perceived benefit. And perceived risk on Intention visiting of it has negative, perceived benefit on it has positive. Spread of eWOM has been positive affected by intention visiting restaurant. The result of this study suggests (1) communicability and credibility in eWOM are the most important factor for enhancing intention visiting restaurant by perceived benefit. (2) To boost spread of eWOM toward intention visiting, improving communicability is needed.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-326-002041465
