인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Through examining the advertisements for Japanese cosmetics “Redo” of as well as “Hoshi” of Hoshi Pharmaceutical Company, which were introduced to Korea through “Donga Ilbo” in the 1920s, the following findings were made:
Redo included two types of soap, one type of tonic, two types of creams and three types of powder. The advertising is characterized by emphases on the whitening effect of the tonic, which is similar to today’s sun creams; the rejuvenating effects of the sun creams, which are similar to today’s hand creams; and the one-minute whitening of Redo Mary, which is similar to today’s BB creams and sun creams. Methods of promoting sale included the provision of gifts, prize contests, free samples for door-to-door sales, product demonstrations by actresses, women in traditional Korean costume, and illustrations featuring figures and products that aimed to promote an understanding of the use of the cosmetics. Meanwhile, Hoshi cosmetics by Hoshi Pharmaceutical Co. included two types of soap, one type of cosmetics, one type of cream, four types of powder and other cosmetics. The advertising is characterized by an emphasis on cosmetics manufactured by Dr. Beneru in France, and indicated all types of cosmetics and their prices through the use of a chart. Methods of promoting sale included an emphasis on the fact that the products were manufactured under the French system and that they surpassed the quality level of imported goods, thus differentiating the cosmetics from those produced by other companies.
Redo included two types of soap, one type of tonic, two types of creams and three types of powder. The advertising is characterized by emphases on the whitening effect of the tonic, which is similar to today’s sun creams; the rejuvenating effects of the sun creams, which are similar to today’s hand creams; and the one-minute whitening of Redo Mary, which is similar to today’s BB creams and sun creams. Methods of promoting sale included the provision of gifts, prize contests, free samples for door-to-door sales, product demonstrations by actresses, women in traditional Korean costume, and illustrations featuring figures and products that aimed to promote an understanding of the use of the cosmetics. Meanwhile, Hoshi cosmetics by Hoshi Pharmaceutical Co. included two types of soap, one type of cosmetics, one type of cream, four types of powder and other cosmetics. The advertising is characterized by an emphasis on cosmetics manufactured by Dr. Beneru in France, and indicated all types of cosmetics and their prices through the use of a chart. Methods of promoting sale included an emphasis on the fact that the products were manufactured under the French system and that they surpassed the quality level of imported goods, thus differentiating the cosmetics from those produced by other companies.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-300-002316021
