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주제분류

상업스포츠시설의 내부마케팅과 직무만족, 조직몰입 및 직무성과의 구조적 관계 Structural relationship among Internal Marketing, Job Satisfaction, Organizational Commitment, and Job Performance on Commercial Sports Facilities

논문 기본 정보

저자정보
(서울과학기술대학교) (단국대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제25권 제1호 (인문사회과학 편)
발행연도
수록면
173 - 185 (13page)
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피인용 11

상업스포츠시설의 내부마케팅과 직무만족, 조직몰입 및 직무성과의 구조적 관계
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    초록·키워드

    This study has a main purpose that closely examines the structural relationship among internal marketing, job satisfaction, organizational commitment, and job performance on commercial sports facilities. In order to achieve it, the sample from employees were accumulated by using convenience sampling that chose sports facilities in Seoul. The samples were 300 people. and we excluded unsuitable sheet like that were decided as untrustful one and an omission and unclear. So the final samples were 269 people. On the basis of that, The statistical techniques, spss 21.0 and amos 21.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures:
    First, The internal marketing influences job satisfaction.
    Second, The job satisfaction influences organizational commitment.
    Third, The job satisfaction influences job performance.
    Fourth, The organizational commitment influences job performance.

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      UCI(KEPA) : I410-ECN-0101-2016-692-002634772