인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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개인구독
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지원사업
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커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록·키워드
Savings banks are required to improve their management performance by securing their competitive advantage through the provision of high quality financial services for the purpose of sustainable growth as the region-based financial institution for ordinary people. This study attempted to analyze the effect of saving bank"s personal expenses and advertisement expense on management performance under the thought that the savings banks would be required to have sustained interaction with clients through marketing communication such as advertising and the job satisfaction of employees providing services directly for them. For this purpose, it attempted to make a panel analysis of the effect of employees" wages and advertising expenses on management performance by referring to the financial statements of the savings bank over the period between 2010 and 2015. As a result, it was found that personal expenses and advertisement expense had a positive effect on the growth and profitability of the savings bank. The findings of this study suggest that for the purpose of sustained performance improvement, the savings bank is required to provide the fair reward and competency development for its employees by using the management system and to improve its image and enhance customer satisfaction with financial services through sustained advertising activities.
본문·목차
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최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2017-324-000842102
