인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.9
- 수록면
- 113 - 119 (7page)
이용수
초록· 키워드
In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer’s expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer’s expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors.
Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer’s expectation benefit factor.
This result presents some implications for making the new smart car’s detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer’s expectation benefit factor.
This result presents some implications for making the new smart car’s detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.
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목차
- Abstract
- I. Introduction
- II. Preliminaries
- III. Research Model
- IV. Analysis Results
- V. Conclusions and Discussions
- REFERENCES
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2017-004-001405575
