인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The use of mobile devices such as mobile phones has expanded very rapidly in the modern era and, accordingly, mobile advertisements have increased at a very fast pace. This study examines the satisfaction on mobile fashion advertisement and purchase intention of consumers by the types of mobile fashion advertisement in accordance with techniques and channels. In this study, empirical research through a questionnaire survey was conducted. This study consists of empirical research conducted through a questionnaire survey with male and female subjects in their 20s to 50s in Seoul and Gyeonggi region who have experienced seeing mobile fashion advertisements. From the results, differences were found in the level of satisfaction and purchase intention on the types of mobile fashion advertisement for gender and ages. This facilitates the establishment and execution of a strategy for effective mobile fashion advertisement by making reference to the outcome of the analysis of this study. Under the circumstances in which the use of mobile devices is spreading rapidly and mobile fashion advertisement is becoming increasingly important, there is a need for fashion companies pursuing business in apparel and fashion accessories to utilize mobile advertisements more effectively. Fashion companies would be able to achieve better business performance through effective mobile fashion advertisement considering this study.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2017-300-002038753
