While globalization led to the emergence of cultural universalization, cultural hybridization also is happening simultaneously. An offshoot of cultural hybridization is Korean wave or Hallyu, which is a blend of the Korean tradition and western culture. The ability to transform the Korean society into modern without abruptly breaking from its tradition is obvious in drama and movie. Cultural invasion in the form of Korean wave in India’s North East that is emerging as an alternative form of modernity is a challenging endeavour. Slowly but steadily, cultural invasion in the form of Korean movies, dramas, style and fashion is generating considerable interest and keenness in India’s North East, particularly, among the youth. The growing identification with Korean wave can be termed as the process of Koreanization. Interestingly, attribute of similarity and closeness of cultural traditions caught the attention of the audience. Culturally distinct from the mainland Indians makes it difficult for the people of North East to develop a sense of attachment with mainland Indian entertainment and popular culture, which is not the case with Korean wave. Besides, quality of actors’ looks and beauty, and characteristics such as fashionable and style, realistic and sensible, and consistency in flow help in promoting the wave, which neither the state nor the locals oppose.