인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
The purpose of this study was to investigate the effect of Chinese fashion consumer"s country image toward Korea on store attribute and satisfaction. The subjects for this study were 495 cases and survey method are used. The data were analyzed by factor analysis, reliability analysis, t-test, ANOVA, Ducan test and regression analysis using SPSS 23.0 statistical program. The results were as follows. First, three dimensions (favorable/trust, economic/product, culture) were extracted on consumer"s country image toward Korea, and three factors (price/promotion, store atmosphere, product design) were extracted on store attribute of Korean fashion brand. Second, importance of store attribute had a difference by country image toward Korea. Store atmosphere was great significant difference between group. The price/promotion factor, product design factor had a difference between group too. It shows that the higher country image toward Korea had a positive attitude about Korean fashion brand"s store attribute. Third, country image toward Korea had a positive significant influence on store attribute and satisfaction. Favorable/trust factor had a great influence on store atmosphere and price/promotion whereas economic/product had a significant effect on price/promotion of store attribute. Country image toward Korea and store attribute had a positive significant influence on satisfaction of post shopping. Definitely, favorable/trust factor was greatest influence on satisfaction, and then culture factor, economic/product factor were influence on satisfaction orderly. Store atmosphere factor of Korean fashion brand"s store was great influence, product design, price/promotion factor were influence on satisfaction orderly. Fourth, female and their 30"s group had favorable/trust of country image was higher than other gender and age. Culture factor was significant difference on their 10"s. Higher expend of purchasing fashion product per month were significant difference on design. This results concluded that the relation between country image toward Korea and store attribute, satisfaction are very important variable to establish successful global marketing strategy.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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