인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aims to compare the results between traditional IPA suggested by Martilla & James(1977) and revised IPA suggested by Deng(2007) to establish effective marketing strategies. Therefore, this study used two different methods to analyze IPA. First of all, traditional IPA was done based on absolute importance and performance measured by on-site survey. Secondly, revised IPA was done based on the relative importance derived by partial correlation analysis between performance and overall satisfaction. The results of traditional IPA and revised IPA based on the experience economy are shown in the 4 quadrant. The results of IPA indicate that all factors of the experience economy appeared to be positioned differently among two ways. As a result of the revised IPA, education experience and entertainment experience would be improved immediately by Ⅱ quadrant(concentration), whereas escape experience and esthetic experience were shown as ‘possible overkill’ factor. The findings of this study suggest that the revised IPA by Deng(2007) may be an appropriate and useful tool to choose attributes to concentrate. The implication based on the results was further suggested in the concluding section.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2018-323-001570837
