인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Objectives: To examine (1) smoking and nonsmoking youth exposure to tobacco advertising, promotion, and sponsorships (TAPS), (2) the differences of the level of TAPS exposure by gender and smoking status, and (3) the associations between TAPS and each of purchase experience, purchase impulsivity, smoking intention (for nonsmokers)/quitting intention (for smokers). Methods: The online survey was conducted among 528 youths with ages of 14-24 nationwide: male nonsmokers (N=138), male smokers (N=144), female nonsmokers (N=134), and female smokers (N=112). For statistical tests, one-way ANOVA, Pearson correlation, and hierarchical multiple regression analyses were performed. Results: The level of exposure to TAPS ranged from 35.4% (online promotions) to 80.9% (display ads). Male smokers had a significantly higher level of exposure to promotion and sponsorships than female nonsmokers. Purchase experience and purchase impulsivity were significantly correlated with promotions and sponsorships among male nonsmokers and female smokers, while point-of-purchase ads were correlated with male smokers. Purchase impulsivity was the most significant predictor of smoking susceptibility and quitting intention. Conclusions: TAPS may make youths buy cigarettes on impulse, and such impulsivity may lead them to heighten smoking intention or lower quitting intention. Stricter TAPS regulations are needed to protect our youths.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2018-517-003143098
