인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.24 No.7(Wn.98)
- 발행연도
- 2018.9
- 수록면
- 54 - 62 (9page)
이용수
초록· 키워드
In order to gain a deeper understanding of the influence of Hallyu in Kazakhstan, this study examined the influence of the likability of genres of Hallyu. Specifically, likability of Korean TV/dramas, Korean popular music and Korean cuisine were suggested as three main components that affect the image of Hallyu. Meanwhile, three types of likability were proposed and image were also differentiated into two types such as Hallyu image and country image. This study contributed to providing comprehensive managerial suggestions for the promotion of Hallyu through the verification of the different roles of likability on image and visit intention. This study further suggested a detailed communication plan for revitalizing genre-based likability. Data were collected through an online survey using Google Forms from Kazakh people who had experienced Hallyu. The results showed that the likability of each genre of Hallyu, as a whole, appeared to play an important role in significantly and positively affecting the overall image of Hallyu. The image of Hallyu then exhibited a positive influence on the image of Korea, which in turn resulted in a positive impact on visit intention. Various communication strategies and practical implications are further discussed.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- ABSTRACT
- 1. INTRODUCTION
- 2. THEORETICAL BACKGROUND
- 3. RESEARCH METHODS
- 4. RESULTS
- 5. DISCUSSION AND CONCLUSIONS
- REFERENCES
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2018-594-003593268
