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논문 기본 정보

저자정보
(경남대학교)
저널정보
한복문화학회 한복문화 韓服文化 第22卷 第1號
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    초록·키워드

    This study aimed to draw the sensory image to our traditional Obangsaek and analyze the preference, the interaction effect among demographic characteristics, and the sensory image according to demographic characteristics. This is a survey study using questionnaire and the sample comprised a total of 281 people from Gyeongnam and Ulsan. To analyze the collected data t-test, Factor analysis, ANOVA, Duncan multiple range test, Multivariate analysis were used by SPSS 20. The results obtained are as follows. The preference to Obangsaek according to demographic characteristics showed no significant differences according to gender and martial status but the significant differences for age, monthly income, and occupation. The interaction effect among variables showed the significant difference between marital status and monthly income, between age and monthly income, and between occupation and monthly income. The sensory images to Obangsaek were drawn as four factors of modernity and attractiveness, individuality, aesthetic, and conspicuousness. The difference of sensory image to Obangsaek according to demographic characteristics showed the significant difference in three factors for gender, age and occupation, in one factor for marital status, and two factors for monthly income. The results of differences analysis about sensory images showed the significant differences all in modernity and attractiveness, individuality, aesthetic, and conspicuousness according to gender, the significant differences in only aesthetic according to martial status, the significant differences in modernity and attractiveness, individuality, aesthetic according to age, the significant differences individuality and conspicuousness according to monthly income, and the significant differences in modernity and attractiveness, individuality, and aesthetic according to occupation.

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      UCI(KEPA) : I410-ECN-0101-2019-300-000542752