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논문 기본 정보

저자정보
(전남대학교) (전남대학교)
저널정보
한복문화학회 한복문화 韓服文化 第22卷 第1號
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피인용 9

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    초록·키워드

    The purpose of this study is to analyze the expert opinion through in-depth interviews with Hanbok and fashion experts as an exploratory survey to build an online platform for mass customization Hanbok Design. For this study, we conducted interviews with 12 Hanbok and clothing specialists to find out the mass customization of Hanbok design and online platforms and the requirements for a competitive platform. As a result of the research, experts recognized that the Hanbok has become more and more popularized, while Hanbok education, mixed terminology, recognition as special clothing, and negative prejudice were still problems. Moreover, experts on how to develop Hanbok culture and industry said that it is necessary to create a wearable environment that the Hanbok can be worn on a daily basis, develop practical design, and diversify sales strategies. Also, experts generally think that the Hanbok industry needs an attempt to develop an online platform for strategic mass casemade Hanbok design in accordance with the needs of consumers" customized designs. In order to do this, it is necessary to carefully design practical product designs, while considering a reasonable target age group for 20-30s, a reasonable price, easy and efficient interface, and multi-directional communication with consumers. There should be an active and concrete solution to the problem. The results of this study are significant in that it can be used as basic data for the development of the mass customization Hanbok design online platform to be conducted in the follow-up study. The mass customization Hanbok Design online platform through this process can be utilized as a methodological guideline for user-oriented design implementation and fashion interface construction through theoretical planning and practical verification of holistic perspective. It will then be possible to build a Hanbok brand in response to the market environment of the creation and market 4.0, and to contribute to the development and revitalization of Hanbok culture and industry.

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      UCI(KEPA) : I410-ECN-0101-2019-300-000542727