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논문 기본 정보

저자정보
(경남대학교)
저널정보
한복문화학회 한복문화 韓服文化 第22卷 第4號
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    초록·키워드

    The purpose of this study is to derive the emotional image factors from the separation color using traditional Obangsaek and to explore the difference between emotional images and preference according to the demographic characteristics. A total of 369 copies of questionnaires were used for this survey study. Subjects consisted of men and women in their 20s-50s who were residing in Gyeongnam and Ulsan, Korea. Data were analyzed using factor analysis, t-test, ANOVA, and Duncan’s multiple range test with SPSS 20.0. The results obtained were as follows. The emotional image factors derived from Obangsaek separation color which used black as separation color were five factors: good feeling and attractiveness, mildness, vividness, classicality, and dynamic. The emotional image factors derived from Obangsaek separation color which used white as separation color were six factors: good feeling and attractiveness, vividness, mildness, classicality, gorgeousness, and dynamic. The difference analysis results about the preference for the separation color which used black as separation color according to demographic characteristics showed a significant difference with respect to gender, marital status, and occupation. The difference analysis results about the emotional image for the separation color which used white as separation color according to demographic characteristics showed a significant difference with respect to marital status, monthly income, and occupation. The factor having the most effect on the preference for the Obangsaek separation color was good feeling and attractiveness.

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      UCI(KEPA) : I410-ECN-0101-2020-300-000231699