인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.12
- 수록면
- 191 - 202 (12page)
- DOI
- 10.37272/JIECR.2019.12.19.6.191
이용수
초록· 키워드
In the growing industry market for pets, this study finds to identify the impact of the selection attributes of pet products (beauty products) on practical and hedonic benefits, and to identify the impact of consumption benefits on the purchase intention. For the hypothesis testing, we conducted a survey targeting to 173 people who have been purchasing pet supplies. The study found that, first, price and quality of pet products have a significant effect on practical benefits, but design, reputation, and purchasing environment do not. Second, quality and environmental benefits have a significant impact on the hedonic benefits but pricing, design, reputation is to not have a significant impact. Third, practical and hedonic benefits were found to have a significant effect on the intent to purchase. Fourth, the group of high Cost-to-psychological satisfaction ratio, design factors in the selection attributes of pets have a significant effect on practical benefits and hedonic benefits. And the group of low Cost-to-psychological satisfaction ratio, only quality factors have a significant effect on practical benefits and not all factors have a significant effect on hedonic benefits.
#Pet products
#selection attributes
#practical benefit
#hedonic benefit
#behavior intention
#Cost-to-psychological satisfaction ratio
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 연구모형 및 가설
- Ⅳ. 연구조사 설계
- Ⅴ. 결론
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2020-323-000231041
