인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
With the widespread acceptance of online live streaming services, a growing number of creators try to earn money by providing contents on live streaming services. The purpose of this study is to examine the role of interactivity in increasing online live streaming service viewers’ intention to donate money for content creators. Specifically, we posit that interactivity conceptualized in terms of two-way communication, responsiveness, and active control would lead the viewers to experience flow, which in turn increases their intention to donate money for the content creators.
Data collected via an online survey to 118 online live streaming service viewers confirm our assertion that each of two-way communication, responsiveness, and active control has a positive effect on the viewers’ flow experience with subfactors of enjoyment, focused attention, time distortion, and telepresence. In addition, flow is found to have a positive effect on their intention to donate money for the content creators. Based on the results of this study, we recommend that the online live streaming service platform and creators develop various ways to increase interactivity in terms of two-way communication, responsiveness, and active control, so as to maximize their profit from the donation of the viewers.
Data collected via an online survey to 118 online live streaming service viewers confirm our assertion that each of two-way communication, responsiveness, and active control has a positive effect on the viewers’ flow experience with subfactors of enjoyment, focused attention, time distortion, and telepresence. In addition, flow is found to have a positive effect on their intention to donate money for the content creators. Based on the results of this study, we recommend that the online live streaming service platform and creators develop various ways to increase interactivity in terms of two-way communication, responsiveness, and active control, so as to maximize their profit from the donation of the viewers.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2020-323-001589537
