인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The pandemic of COVID-19 has greatly affected the tourism industry by restricting the movement of tourists and reducing demand for tourism. For the survival of the tourism industry, it needs strategies to maintain tourist attractions based on the awareness of tourists. In particular, re-visiting tourists have a significant impact on the continuation and development of tourist attractions. It needs to understand the perception for re-visiting tourists to come up with strategies to revive the tourism industry.
This study aims in understanding how tourists’ perception of COVID-19 affects the intention of re-visiting to tourist attractions. This study proposes a model to explain the intention of tourist for revision, based on the Theory of Planned Behavior. Since trust in the government in disaster situations affects the behavior of individuals, this study adds the tourists’ trust in the government and the tourists’ perception of risk on the revisit plan in the model.
The proposed model is surveyed by people who had visited Jeju Island and 177 people participated in the survey. Results shows that attitude and perceived behavior control among the three elements of the TPB model have a positive effect on the visitor’s intention to revisit. The government’s trust has a positive impact on tourists’ intention to visit again, and the perceived risk of tourists has a negative impact on tourists.
This study identifies the key influential factors for tourists’ re-visit intentions by investigating the perception of tourists during the COVID-19 and provides implications based on that. The results of this study are expected to present strategic directions for the recovery of tourism demand.
This study aims in understanding how tourists’ perception of COVID-19 affects the intention of re-visiting to tourist attractions. This study proposes a model to explain the intention of tourist for revision, based on the Theory of Planned Behavior. Since trust in the government in disaster situations affects the behavior of individuals, this study adds the tourists’ trust in the government and the tourists’ perception of risk on the revisit plan in the model.
The proposed model is surveyed by people who had visited Jeju Island and 177 people participated in the survey. Results shows that attitude and perceived behavior control among the three elements of the TPB model have a positive effect on the visitor’s intention to revisit. The government’s trust has a positive impact on tourists’ intention to visit again, and the perceived risk of tourists has a negative impact on tourists.
This study identifies the key influential factors for tourists’ re-visit intentions by investigating the perception of tourists during the COVID-19 and provides implications based on that. The results of this study are expected to present strategic directions for the recovery of tourism demand.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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