인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study audience of 2019 League of Legend Champions Korea were selected as objects and the study were conducted on audience of 2019 League of Legend Champions Korea Competition held on June to August Sampling was performed by using the convenience sampling method, one of the non-probability sampling methods. 279 answers were collected and 245 were finally used while 34 were excluded due to insincerity. SPSS Version 25.0 and AMOS 22.0. werr used for frequency analysis, feasibility and reliability analysis, verification factor analysis, correlation analysis, and structural equation model analysis. Researching results were as followed. First, team attraction of professional e-sport team had no influence on team identification. Similarity of professional e-sport team had no influence on team identification. The competition result of professional e-sport team had effect on team identification. Star athletes of professional e-sport team had influence on team identification. Second, team identification of professional e-sport team had effect on sponsor identification. Third, team identification of professional e-sport team had influence on brand attitude of sponsor. Forth, sponsor identification of professional e-sport team had no influence on brand attitude of brand attitude of sponsor. Fifth, brand attitude of professional e-sport team sponsor had effect on purchase intention.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2022-692-000143020
