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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.9
- 수록면
- 291 - 309 (19page)
- DOI
- 10.17548/ksaf.2022.09.30.291
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초록· 키워드
오류제보하기
In recent years, a series of mobile reading platforms have emerged with the rapid development of digital reading. Their distinct advantages, such as extensive content, strong selectivity, rich information resources, easy access and use, and interaction, have brought users a more fresh reading style and experience. However, the unfriendly design of the mobile reading platform and many interaction dysfunction are affecting the users" continuance intention. Previous studies have often neglected the impact of user experience on users" continuance intention on mobile reading platforms. To explore the impact of mobile reading platform users" digital reading experience on their continuance intention, this study builds a mechanism model of mobile reading platform users" mobile digital reading experience on their continuance intention based on the information system continuous use model.
In this study, users of mobile reading platform in China were used as the research object to carry out a questionnaire survey, and the questionnaire data were analyzed in the way of structural equation model. The results show that the digital reading experience of mobile reading platform users has a significant positive impact on expectation confirmation, perceived usefulness and user satisfaction; perceived usefulness and user satisfaction play a full mediating role between users" digital reading experience on mobile reading platforms and their intentions to continue using them. Therefore, this study is of theoretical significance to fully understand the user experience value of mobile reading platform, and has practical guiding significance for mobile reading platform designers and operation personnel to improve the mobile reading platform that is more suitable for users.
In this study, users of mobile reading platform in China were used as the research object to carry out a questionnaire survey, and the questionnaire data were analyzed in the way of structural equation model. The results show that the digital reading experience of mobile reading platform users has a significant positive impact on expectation confirmation, perceived usefulness and user satisfaction; perceived usefulness and user satisfaction play a full mediating role between users" digital reading experience on mobile reading platforms and their intentions to continue using them. Therefore, this study is of theoretical significance to fully understand the user experience value of mobile reading platform, and has practical guiding significance for mobile reading platform designers and operation personnel to improve the mobile reading platform that is more suitable for users.
목차
Abstract
I. Introduction
II. Relevant Literature Review
III. Research Hypothesis ＆ Research Model
IV. Research Design
V. Study Result
VI. Discussion ＆ Conclusion
Reference
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