인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Motion graphics design has been shown to effectively capture users" visual attention. However, it is unclear how single-factor dynamic principles affect visual attention under user experience discrepancies. Previous research has mostly focused on ordinary users, lacking comparisons with designers in terms of experience discrepancies. As a result, utilizing two-dimensional motion graphics as the research medium, we investigated the impact of single-factor dynamic principles on visual attention among different user groups. In a 4×2 between-subject experiment, 49 participants were assigned into two groups: the designer and the laymen group. Experimental data were collected through eye-tracking technology and subjective questionnaire surveys to evaluate participants" level of visual attention. Results show that elastic force, gravity, gradual speed change, curved trajectories, and more turning points are more likely to attract users" attention. The impact of driving force on visual attention is moderated by differences in user experience. Although the main effect of differences in user experience is not significant, further analysis reveals different preferences for dynamic principles between designers and laypeople. This study contributes to understanding the effects of single-factor dynamic principles on visual attention in motion graphics. It lays down the theoretical basis for future research in complex visual environments.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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