인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.8
- 수록면
- 615 - 626 (12page)
- DOI
- 10.35159/kjss.2024.8.33.4.615
이용수
초록· 키워드
This study aims to identify the factors influencing the viewing intention and behavior of dance sports YouTube channels by applying the UTAUT2 model. The study selected users with experience watching dance sports-related YouTube channels as the population. Data was collected through an online survey using Google Forms from April 1 to April 30, 2024. A total of 250 participants were recruited through convenience sampling, and after excluding 24 responses with insincere or missing data, 226 responses were used for the final analysis. Structural equation modeling analysis revealed that performance expectancy, social influence, facilitating conditions, hedonic motivation, and habit had significant positive effects on viewing intention, while effort expectancy did not have a significant influence. Viewing intention was found to strongly predict actual viewing behavior. The findings provide theoretical implications by extending the external validity of UTAUT2 and practical suggestions for content creators and platform operators to attract and retain viewers. It is expected that this research will contribute to understanding the role and influence of new media platforms in the dance sports field.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 결과
- Ⅳ. 논의
- Ⅴ. 결론 및 제언
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
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