인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
With the westernization of dietary habits and the decrease in rice consumption, various strategies have been proposed to promote rice consumption. This study aims to examine the selection attributes of bakeries specializing in rice-based products and investigate the impact of these selection attributes on customer satisfaction and customer loyalty. A survey was conducted with customers visiting rice bakeries, and 307 valid responses were collected and used for analysis. Based on previous research, a structural model was proposed, including quality, service, accessibility, and sanitation as key selection attributes. The study analyzed the impact of these selection attributes on satisfaction and loyalty, as well as the effect of customer satisfaction on customer loyalty. The analysis results show that quality, service, and accessibility significantly influence customer satisfaction, with accessibility, service, and quality having the greatest impact in that order. Furthermore, satisfaction was identified as a key factor in determining customer loyalty. This study is significant as it attempts to analyze the selection attributes of rice bakeries in a context where research on rice bakery consumption is virtually non-existent. It is expected to provide strategic recommendations for enhancing customer satisfaction and loyalty. Furthermore, this research aims to contribute to the revitalization of rice consumption and provide foundational data that can be incorporated into the management strategies of bakeries specializing in rice-based products.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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