인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study addresses the convergence and shift from material to experiential consumption, highlighting the critical role of user experience (UX) in consumer satisfaction and business success. While products and services differ in design and interaction, existing research on the interplay between UX and perceived risk is limited and often lacks a comprehensive approach. To fill this gap, the study proposes new hypotheses that explore the multidimensional nature of UX and its impact on perceived risk, focusing on the differences between products and services.
Using a mix of qualitative and quantitative methods, including literature review, surveys and multiple regression analysis, the study uncovers key findings: (1) UX evaluation factors differ between products and services, with 12 common factors, but with products having unique factors such as multifunctionality and operability, and services having environment and professionalism. (2) Products generally score higher than services on Findability, Convenience and Assurance, but lower on Responsiveness and Sociality. (3) Consumers perceive less overall risk for products than for services. (4) Those with no prior experience perceive higher risk. (5) Previous UX has a significant impact on perceived risk, more so for services than for products. (6) Assurance for products and professionalism for services consistently reduce perceived risk, while attractiveness is key for both in reducing perceived risk.
Using a mix of qualitative and quantitative methods, including literature review, surveys and multiple regression analysis, the study uncovers key findings: (1) UX evaluation factors differ between products and services, with 12 common factors, but with products having unique factors such as multifunctionality and operability, and services having environment and professionalism. (2) Products generally score higher than services on Findability, Convenience and Assurance, but lower on Responsiveness and Sociality. (3) Consumers perceive less overall risk for products than for services. (4) Those with no prior experience perceive higher risk. (5) Previous UX has a significant impact on perceived risk, more so for services than for products. (6) Assurance for products and professionalism for services consistently reduce perceived risk, while attractiveness is key for both in reducing perceived risk.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-090886471
