인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This paper empirically investigates the role of affective image perception on the lodging demand for fishing village tourism. Fishing village tourism has unique characteristics that set it apart from other tourism markets, which are perceived through tourists" image perceptions. In this study, the researchers surveyed 1,000 respondents to gather data on their affective image perceptions of fishing village tourism. Twelve perception measurement items were used, forming two sub-constructs of affective image. Factor analysis was employed to understand the underlying structure of affective image perception. The results indicated that affective image perception consists of two sub-constructs: "Pleasant" and "Enjoyable." To analyze the impact of affective image perception on lodging demand in fishing village tourism, regression analysis was conducted using the affective image perception factors along with tourists" demographic variables. The findings revealed that "Enjoyable" is a significant factor influencing lodging demand, whereas "Pleasant" was statistically insignificant due to the low quality of life in fishing villages. These results have managerial and policy implications for fishing village policymakers in the context of sustainable development.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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