인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
The use of AR technology in everyday life is becoming increasingly common, with more fashion brands offering virtual fittings. This study, grounded in self-referencing theory, examines how psychological factors associated with AR virtual mirrors―such as body ownership, ownership control, and ideal self-congruence―relate to self-referencing effects and the promotion of co-creation behaviors. Self-referencing involves a psychological simulation where consumers envision themselves using a product, engaging in a vivid mental exercise that reflects their self-identity within a simulated product experience. Through AR mirrors, users focus on their own images and are attracted to products that align with their personal characteristics. potentially stimulating co-creation through consumer participation.
The study surveyed consumers who have experience with AR mirrors, gathering data from 166 adult males and 174 adult females. Statistical analysis was performed on 340 questionnaires using Amos 26.0 with path analysis. The findings revealed that self-referencing positively influences co-creation behavior, while telepresence, body ownership, and rehearsal also have positive effects on self-referencing. This research highlights the significant role of self-referencing effects in consumer co-creation when utilizing AR mirrors. By identifying the factors that trigger self-referencing, this study offers insights for creating effective virtual fitting experiences that enhance consumer engagement in self-referencing and co-creation behaviors.
The study surveyed consumers who have experience with AR mirrors, gathering data from 166 adult males and 174 adult females. Statistical analysis was performed on 340 questionnaires using Amos 26.0 with path analysis. The findings revealed that self-referencing positively influences co-creation behavior, while telepresence, body ownership, and rehearsal also have positive effects on self-referencing. This research highlights the significant role of self-referencing effects in consumer co-creation when utilizing AR mirrors. By identifying the factors that trigger self-referencing, this study offers insights for creating effective virtual fitting experiences that enhance consumer engagement in self-referencing and co-creation behaviors.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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