인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록·키워드
The purpose of this study was to examine the case of sustainability projects of fashion brand Ganni and to illuminate values reflected in them. Regarding research method of this study, a literature review was performed on Ganni’s brand vision and sustainable strategy and a project case study was performed, focusing on material innovation and circularity aspects of fashion products. Research results are as follows. First, the ‘Fabrics of the Future’ project explored sustainability through research and development of alternative materials within the brand and collaboration with alternative material startups around the world. This supported startups to expand innovation and perform convergent knowledge sharing for alternative material development. Second, 'Future, Talent, Fabrics' was an exhibition project using alternative materials in collaboration with up-and-coming Nordic designers and artists. It provided an opportunity to expand the base of alternative fashion materials and supported next-generation designers, enabling them to develop creative works based on sustainable fashion from the beginning of their activities. Third, the practice of circular business aspects reduced waste, such as the "Ganni Repeat" project, which allowed customers to rent and resell clothes instead of purchasing them, collaborate with repair platforms to extend the life of products, and collaborate with reusable packaging materials. These projects are valuable in that they convey transparency and authenticity that could reflect the brand’s spirit of practicing responsible fashion for better change. They also allow for research and development, investment for material innovation, and practice of business models of circular fashion.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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