인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study examines the The effect of informativity, interactivity, playability, and familiarity of TikTok golf live videos on subscription intentions was examined, and differences between groups according to gender were identified. Data were used by collecting them from 214 amateur golfers at indoor and outdoor driving ranges. As a survey tool, 6 items of personal characteristics and 20 items related to information, interactivity, playfulness, familiarity, and subscription intention scales were used, and data were analyzed using SPSS 21.0 and AMOS 21.0 statistical programs according to the purpose of the study. First, in the effects of informativeness, interactivity, playfulness, and familiarity of TikTok golf live videos on subscription intention, familiarity and informativeness showed a positive relationship to subscription intention. Second, in the difference between groups according to sex, information showed a difference in subscription intention, and men showed a relatively high difference tendency. In order to increase the subscription intention for the TikTok golf live video and improve the operator’s service, the familiarity of the video and the information obtained through the video are directly influenced by the quality, so it is necessary to seek ways to improve the quality of the two factors. Since information can be important to male consumers, providing scientific information based on various contents can be the key to increasing the number of male followers.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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