인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.10
- 수록면
- 136 - 149 (14page)
- DOI
- 10.35159/kjss.2024.10.33.5.136
이용수
초록· 키워드
The purpose of this study is to investigate user perception and platform conversion for real-time online professional baseball broadcasting, and to suggest an effective way to provide sports content. The results of TF-IDF analysis, LDA topic modeling, and emotional analysis are as follows: 1. TF-IDF Analysis: The top 10 words were free, watched, paid, used, planned, subscription plan, advertisement, service, broadcast and possible. 2. LDA topic modeling: Six topics were derived, and paid and free keywords appeared in common in all topics. Keywords such as real-time, relay, and content were also repeated in several topics. 3. Emotional Analysis: Positive emotions were derived from most topics, but negative emotions appeared in topic 4. This seems to reflect content-related issues in the early stages of the conversion to pay. In the trend of converting sports broadcasting to paid service, it is necessary to establish and implement a strategy so that users can clearly recognize the differentiated value of paid services. Through this, it will be possible to increase user satisfaction and effectively deliver the value of paid services.
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 연구결과
- Ⅳ. 결론 및 논의
- Ⅴ. 시사점 및 한계점
- 참고문헌
참고문헌
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UCI(KEPA) : I410-151-25-02-091110716
