인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술저널
DBpia Top 5%
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
The purpose of this study was to identify audience perceptions and evaluations of a popular sports entertainment program using an analysis of YouTube comments, focusing on the development of sports and media. To achieve these objectives, audience comments from the sports entertainment program 'A Clean Sweep' were analyzed using semantic network analysis and CONCOR analysis. Based on these analyses, content analysis was conducted.
The main results of the study were as follows: emotional resonance and nostalgia for legendary sports stars, the bridging of amateur and professional sports alongside the activation of the sport, the integration of expertise in both the sport and production, and the novel experience of craving victory and direct engagement. Additionally, audience perceptions of mediated sports entertainment highlight its potential to strengthen the symbiotic relationship between sports and media. The study suggests that various media strategies such as the effective use of sports stars, the connection between amateur and professional sports, and the provision of direct viewing experiences are crucial in enhancing audience engagement and participation. The effect of sports entertainment that connects amateurs and professionals provides amateurs with diverse experiences, attracts public interest, and contributes to the activation of the sport. In conclusion, this study confirmed that sports entertainment can contribute to the development of both sports and media using audience perceptions and evaluations of media content.
The main results of the study were as follows: emotional resonance and nostalgia for legendary sports stars, the bridging of amateur and professional sports alongside the activation of the sport, the integration of expertise in both the sport and production, and the novel experience of craving victory and direct engagement. Additionally, audience perceptions of mediated sports entertainment highlight its potential to strengthen the symbiotic relationship between sports and media. The study suggests that various media strategies such as the effective use of sports stars, the connection between amateur and professional sports, and the provision of direct viewing experiences are crucial in enhancing audience engagement and participation. The effect of sports entertainment that connects amateurs and professionals provides amateurs with diverse experiences, attracts public interest, and contributes to the activation of the sport. In conclusion, this study confirmed that sports entertainment can contribute to the development of both sports and media using audience perceptions and evaluations of media content.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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