인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aimed to identify the differences in the impact of viewing value on viewing satisfaction by gender, in order to provide foundational data for attracting gallery spectators to women's professional golf tournaments. Data were collected from 215 spectators who attended three KLPGA 1 tour events held in mid-April, leading to the following conclusions:
First, among the viewing values of women's professional golf tournaments, the hedonic factor was found to have a positive impact on viewing satisfaction. This suggests that marketing strategies that maximize hedonic factors are necessary to enhance gallery satisfaction. Second, the study revealed gender differences in the impact of viewing value on viewing satisfaction among spectators of women's professional golf tournaments. Specifically, while female spectators may initially respond sensitively, as satisfaction with hedonic factors increases, male spectators show a greater response. Therefore, there is a need to focus on hedonic factors tailored for male spectators.
In conclusion, to attract galleries to women's professional golf tournaments, hedonic viewing value is relatively more important than utilitarian viewing value. This is particularly significant for male spectators' viewing satisfaction, indicating the necessity of promotions that can enhance the perception of hedonic viewing value.
First, among the viewing values of women's professional golf tournaments, the hedonic factor was found to have a positive impact on viewing satisfaction. This suggests that marketing strategies that maximize hedonic factors are necessary to enhance gallery satisfaction. Second, the study revealed gender differences in the impact of viewing value on viewing satisfaction among spectators of women's professional golf tournaments. Specifically, while female spectators may initially respond sensitively, as satisfaction with hedonic factors increases, male spectators show a greater response. Therefore, there is a need to focus on hedonic factors tailored for male spectators.
In conclusion, to attract galleries to women's professional golf tournaments, hedonic viewing value is relatively more important than utilitarian viewing value. This is particularly significant for male spectators' viewing satisfaction, indicating the necessity of promotions that can enhance the perception of hedonic viewing value.
본문·목차
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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