인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study was to analyze the online reservation process for sports tickets by combining the Technology Acceptance Model(TAM) and the Theory of Planned Behavior(TPB). To conduct this study, a survey was administered to individuals who had experience reserving sports tickets online, and 245 surveys were ultimately used for the final analysis. The results were as follows: First, the perceived ease of use for online reservations of professional baseball tickets had a positive effect on perceived usefulness. Second, the perceived ease of use and the perceived usefulness of online reservations of professional baseball tickets had a positive effect on attitude. Third, the attitude, subjective norms and perceived behavioral control toward online reservations of professional baseball tickets had a positive effect on purchase intention. Fourth, perceived behavioral control over online reservations of professional baseball tickets had a positive effect on purchase behavior. Fifth, purchase intentions for online reservations of professional baseball tickets had a positive effect on purchase behavior. These findings suggest that improving the ease of use and perceived usefulness of online ticket reservation systems, as well as fostering positive attitudes and social norms, can effectively increase purchase intentions and actual buying behavior for professional baseball tickets.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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