인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aimed to examine the effects of star players’ social intelligence (that consists of social information processing, social awareness, and social skills) and grit (that consists of passion and perseverance for long-term goals) on team identification and athlete-endorsed product image. For this purpose, structural equation modeling was employed with a total of 342 Korean baseball fans. As a result, the study found that two factors(social information processing and social awareness) of the social intelligence and both passion and perseverance of the grit had positive effects on team identification, while social skills of the social intelligence did not have an effect on it. The study also revealed that two factors(social information processing and social skills) of the social intelligence and both passion and perseverance of the grit had positive effects on athlete-endorsed product image, whereas social awareness of the social intelligence did not have an effect on it. To maximize team identification and athlete-endorsed product image, both star players and sport teams need to develop specific strategies that foster such social intelligence and grit.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-25-02-091112112
