인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study analyzes the effect of golf participants' betting tendency on perceived value and intention to recommend. To find out, a total of 279 questionnaires were used in the study, with golf participants in the metropolitan area set as the population. Based on the collected data, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. The collected data were analyzed using SPSS 26.0 and AMOS 23.0 programs.
First, as a result of analyzing the effect of golf participants' betting tendency on perceived value, it was found that the subfactors of golf participants' betting tendency, betting attitude and perceived behavioral control, had a significant effect on perceived value. Second, as a result of analyzing the effect of golf participants' betting tendency on their intention to recommend to others, it was found that golf participants' betting tendency sub-factors, such as betting attitude, betting norms, and perceived behavioral control, had a significant effect on their intention to recommend to others. Third, as a result of analyzing the effect of golf participants' perceived value on their intention to recommend to others, it was found that golf participants' perceived value sub-factors, such as emotional, social, and functional, had a significant effect on their intention to recommend to others.
First, as a result of analyzing the effect of golf participants' betting tendency on perceived value, it was found that the subfactors of golf participants' betting tendency, betting attitude and perceived behavioral control, had a significant effect on perceived value. Second, as a result of analyzing the effect of golf participants' betting tendency on their intention to recommend to others, it was found that golf participants' betting tendency sub-factors, such as betting attitude, betting norms, and perceived behavioral control, had a significant effect on their intention to recommend to others. Third, as a result of analyzing the effect of golf participants' perceived value on their intention to recommend to others, it was found that golf participants' perceived value sub-factors, such as emotional, social, and functional, had a significant effect on their intention to recommend to others.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-091112149
