인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Positive experience has emerged as a crucial concept in marketing and tourism in the past decade. However, little is known about the perspective that tourists reciprocate the perceived benefits gained from positive experiences in urban settings. Utilizing the positive reciprocity norm, this paper proposes a conceptual model with destination image identified as the key driver impacting destination loyalty. Additionally, the mediation effect of positive experience, tourist-destination identification, destination trust, and experiential satisfaction were examined for further insights. Incheon, the first smart tourism city in South Korea, was selected as the focus of this study. An online survey was conducted with 342 respondents, with 310 valid responses analyzed from individuals who had visited Incheon between April 2022 and April 2023 through the Embrain online survey platform to Koreans. The collected data was analyzed though SPSS and Smart PLS. By integrating the positive reciprocity norm into urban settings, smart tourism cities can improve their city brand strategies striving to create a virtuous cycle of giving back. Finally, this study has both practical and theoretical implications. It provides valuable insights for tourism practitioners who intend to build sustainable beneficial relationships with visitors through intelligent urban branding and smart tourism technologies.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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