인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This paper explores the evolving landscape of e-commerce and social media trends in Cameroon, highlighting the intersection of digital technology and consumer behavior in a rapidly evolving market. The fast-growing middle-class population and increasing internet penetration resulted in a significant growth in both the e-commerce and social media usage. The most important trends are the rise of mobile commerce accelerated by the widespread adoption of smart phones and mobile payment solutions, the influence of social media platforms as effective marketing and sales channels. This article addresses Cameroon's e-commerce giants by comparing and contrasting them (Buyam.cm and Aleigro.com) using Noise Analysis. Buyam.cm focuses on increasing and satisfying its customers nationwide. Meanwhile, Aleigro.com focuses on penetrating other African countries. Both had similar constraints with infrastructure and logistics. A comparative study was conducted to analyze qualitative data and understand the current state of Cameroon’s e-commerce sector. The study sought to pinpoint key factors for its expansion. During the primary data collection, which involved 13 interviews, the main emphasis was on websites, user comments and reviews, social media engagements, and performance-related metrics. All sources of publicly open information were thoroughly scrutinized. The result provides evidence to establish that social media trends played a vital role in growing e-commerce marketing nationwide. Buyam.cm and Aleigro.com used different methods and business models to interact with their customers and grow their business.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
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