인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Due to the COVID-19 pandemic, consumers have been shopping for groceries online. The purpose of this study was to conduct a study on the factors influencing repurchase intention according to consumer satisfaction in online fresh food shopping purchase. We conducted an online survey of 400 consumers. The results showed that freshness, information, promotional activities, product classification, and convenience had a significant effect on purchase satisfaction. Delivery quality did not significantly affect satisfaction or purchase intention. In addition, for health-conscious consumers, the effect of information level on purchase satisfaction was moderated by lifestyle.
Therefore, this study can provide practical implications for online grocery retailers to develop effective fresh food marketing strategies for consumer behavior in the recent growing online fresh food market. And the results of this study can contribute to constructing customized marketing strategies for consumers considering health.
Therefore, this study can provide practical implications for online grocery retailers to develop effective fresh food marketing strategies for consumer behavior in the recent growing online fresh food market. And the results of this study can contribute to constructing customized marketing strategies for consumers considering health.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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