메뉴 건너뛰기
소속 기관 / 학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
고객센터 ENG
주제분류

논문 기본 정보

저자정보
(Dongguk University) (Dongguk University) (Dongguk University)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제24권 제5호
오류 신고하기

피인용 0

검색

    초록·키워드

    As of January 2024, the majority of financial firms now provide financial services through digital means. We constructed a framework called the digitalization index in which we could quantify the proportion of digital services to empirically analyze the impact of digitalization on the profitability of life and non-life insurers. The profitability of insurance companies is measured by net income before income taxes and net income and divided by total assets. The results show that for life insurance companies the adoption of AI chatbots increase their profitability. However, providing personal information-based product recommendations and WA authentication services negatively affects the profitability of life insurance companies. In the case of insurance companies that do not offer life insurance, the same variables of interest did not have an impact. Since non-life insurance companies are characterized by a diverse product structure compared to life insurance companies and require rapid response to accidents, each insurer needs to establish a strategy that takes this into account. Our results were formulated from the interpretation of services that were introduced in the second half of 2023. Although the small sample size impacts the validity of our findings we believe we have found clear insights to inspire future exploration in this field.

    최근 본 자료 전체보기

      UCI(KEPA) : I410-151-25-02-091174210