인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Purpose: The purpose of this study is to establish the structural relationship between the creation of shared value (CSV) by professional football clubs and the concepts of club image, club trust, club identification, and loyalty.
Method: An online survey of professional football spectators was conducted from March 1 to April 5, 2021. A total of 320 individuals participated in the survey, with 303 responses selected as the final valid samples, excluding 17 responses that were deemed insufficient or unreliable. In data processing, frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and correlation analysis were conducted using SPSS version 23.0 and AMOS version 23.0. Additionally, structural equation model analysis was performed to verify the hypotheses and models.
Results: The results of this study are as follows. First, among the sub-factors of CSV, the utilization and long-term orientation of core competencies positively influenced club image, whereas social problem solving and value creation had no significant impact on club image. Second, the club image had a positive effect on the club’s trust. Third, the club image had a positive effect on club identification. Fourth, club trust did not significantly influenced club identification. Fifth, club trust had a positive effect on club loyalty. Finally, the club identification had a positive effect on club loyalty.
Conclusion: CSV activities in professional football provide specific strategies on how to enhance image, trust, loyalty, and identification with the football club. It is essential for the club owner, players, front office staff, and members to actively engage with fans and the local community.
Method: An online survey of professional football spectators was conducted from March 1 to April 5, 2021. A total of 320 individuals participated in the survey, with 303 responses selected as the final valid samples, excluding 17 responses that were deemed insufficient or unreliable. In data processing, frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and correlation analysis were conducted using SPSS version 23.0 and AMOS version 23.0. Additionally, structural equation model analysis was performed to verify the hypotheses and models.
Results: The results of this study are as follows. First, among the sub-factors of CSV, the utilization and long-term orientation of core competencies positively influenced club image, whereas social problem solving and value creation had no significant impact on club image. Second, the club image had a positive effect on the club’s trust. Third, the club image had a positive effect on club identification. Fourth, club trust did not significantly influenced club identification. Fifth, club trust had a positive effect on club loyalty. Finally, the club identification had a positive effect on club loyalty.
Conclusion: CSV activities in professional football provide specific strategies on how to enhance image, trust, loyalty, and identification with the football club. It is essential for the club owner, players, front office staff, and members to actively engage with fans and the local community.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-25-02-091085530
