인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Purpose: This study aims to identify the relationship between satisfaction with marine leisure tourism and city marketing. It proposes service marketing alternatives to enhance the competitiveness of marine leisure tourism service providers and provides essential data for developing effective city marketing strategies for local governments that promote marine leisure tourism as a policy initiative.
Method: This study conducted an online survey of marine leisure tourism users who visited B Metropolitan City. Based on 308 valid questionnaire responses, we assessed satisfaction levels concerning their marine leisure tourism experiences and the effects of city marketing. The analysis confirmed the relationships between these variables.
Results: The satisfaction levels of marine leisure users regarding tourism were found to be above average. Among the contributing factors, employee satisfaction ranked the highest. Additionally, the perceived effects of city marketing by marine leisure tourists were found to be above average, with the city’s likability, reflected in a positive attitude towards tourist attractions, emerging as the most important factor. Furthermore, satisfaction with marine leisure tourism was found to influence both city marketing assets and residents’ intentions to remain in the area.
Conclusion: This research suggests potential development directions and policy implications for marine leisure tourism, ultimately aiming to positively impact the local economy and society.
Method: This study conducted an online survey of marine leisure tourism users who visited B Metropolitan City. Based on 308 valid questionnaire responses, we assessed satisfaction levels concerning their marine leisure tourism experiences and the effects of city marketing. The analysis confirmed the relationships between these variables.
Results: The satisfaction levels of marine leisure users regarding tourism were found to be above average. Among the contributing factors, employee satisfaction ranked the highest. Additionally, the perceived effects of city marketing by marine leisure tourists were found to be above average, with the city’s likability, reflected in a positive attitude towards tourist attractions, emerging as the most important factor. Furthermore, satisfaction with marine leisure tourism was found to influence both city marketing assets and residents’ intentions to remain in the area.
Conclusion: This research suggests potential development directions and policy implications for marine leisure tourism, ultimately aiming to positively impact the local economy and society.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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