인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
The unboxing experience has become a key factor that affects the experience of using cosmetic packaging. As the demand for cosmetics increases, two opposing negative evaluation phenomena have appeared in the market. The first is excessive packaging, and the second is inadequate packaging. This contrasting negative evaluation reflects the confusion in the design of packaging unboxing experience in the market, and the unboxing experience complexity is unclear in the preference differences in consumer responses.
This study starts from the unboxing stage of the product life cycle, builds a stimulus model based on SOR theory, and develops S (unboxing experiences of three different complexities) as stimuli. Through the stimulation of O (emotional response and perceived quality) Stimulus impact and ultimately response impact on R (satisfaction) were measured. The statistical analysis software SPSS was used to analyze the data, proving the validity of the research hypothesis and model.
The research results show that, First, compared with simple and medium unboxing experiences, complex unboxing experiences will induce higher positive emotions and perceived quality, and induce lower negative emotions. Second, positive emotions have no significant impact on consumer satisfaction, negative emotions have a significant negative impact on satisfaction, and perceived quality positively affects satisfaction.
This research combines design, psychology, consumer behavior and other disciplines to help companies understand how to enhance customer satisfaction through the unboxing experience of product packaging.
This study starts from the unboxing stage of the product life cycle, builds a stimulus model based on SOR theory, and develops S (unboxing experiences of three different complexities) as stimuli. Through the stimulation of O (emotional response and perceived quality) Stimulus impact and ultimately response impact on R (satisfaction) were measured. The statistical analysis software SPSS was used to analyze the data, proving the validity of the research hypothesis and model.
The research results show that, First, compared with simple and medium unboxing experiences, complex unboxing experiences will induce higher positive emotions and perceived quality, and induce lower negative emotions. Second, positive emotions have no significant impact on consumer satisfaction, negative emotions have a significant negative impact on satisfaction, and perceived quality positively affects satisfaction.
This research combines design, psychology, consumer behavior and other disciplines to help companies understand how to enhance customer satisfaction through the unboxing experience of product packaging.
본문·목차
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