인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study was undertaken to investigate the factors influencing subscriptions to virtual YouTubers (VTubers) and to assess the impact of each variable on VTuber subscriptions. Worldview, appearance, voice, and personality were identified as sub-attributes of VTubers. A questionnaire study was conducted to investigate four research questions. Participants consisted exclusively of consumers who had subscribed to VTubers for a minimum of 6 months, yielding data from 120 respondents pertaining to 66 VTubers. Findings revealed that music activities, conversations, and gaming emerged as the most favored content among consumers, while the relationship dynamics between VTubers and their audience, along with the VTuber’s voice, were highlighted as crucial variables in consumer’s subscription behavior. Moreover, it was observed that the “cute” personality trait of VTubers positively impacted the subscription behavior. This study contributes academically by providing empirical insights into the consumption culture surrounding VTubers and offers practical implications by suggesting key considerations and priorities for VTuber creation and management.
본문·목차
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오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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