인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study examined Generation MZ consumers' emotions and preferences regarding the gorpcore look through a sensibility evaluation of fashion photos collected via image web crawling. We conducted image web crawling on Pinterest using the keywords gorpcore look and fashion, from which we selected 263 images for analysis. We then conducted a focus group interview to select nine representative images and nine emotional vocabulary words from the collected images. Next we administered a sensibility evaluation survey to men and women in their twenties and performed principal component analysis (PCA) and cluster analysis on 190 survey responses. The PCA results indicated that the gorpcore look preferred sensibilities were concentrated on comfortable, practical, and trendy. An analysis of fashion sensibilities based on gender and fashion sensitivity revealed that men emphasized aspects of comfortable, practical, and active, whereas women valued practical and usual, while also showing high interest in unique. The high fashion sensitivity group perceived the gorpcore look as a comfortable, unique style, while the low fashion sensitivity group viewed it as a casual, rough style. We also applied hierarchical cluster analysis to classify the images into three clusters, daily gorpcore, hard gorpcore, and unique gorpcore, which represent different aspects of the gorpcore trend based on stylistic characteristics. These findings suggest diversity regarding how Generation MZ incorporates the gorpcore look into their everyday fashion, and provide valuable information for fashion planning.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-092169704