인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Artificial Intelligence(AI) chat technology, utilized in the online environment, has become an integral force in the intelligent transformation of society, simplifying everyday human life through 24-hour customer service, medical consultations, educational assistance, and smart home control across various fields. Despite these advancements, the evolution of AI chat functionalities faces pressing needs for research due to technological constraints, challenges, and the increasing demands for diversity and personalization from users.
This study aimed to assess the impact of AI chat features on perceived user value within the online environment and to explore the potential moderating effects of user nationality on this relationship. To achieve this, a survey was conducted targeting AI chat users in Korea and China, followed by statistical analysis, yielding the following results: Firstly, the specific functionalities of AI chatbots, including problem-solving, interactivity, personalization, and efficiency, were identified as having a significantly positive influence on perceived value. Secondly, the nationality of the users was revealed to exert a statistically significant moderating effect solely on the aspects of problem-solving and interactivity within the relationship between AI chatbot functionalities and perceived value.
This study aimed to assess the impact of AI chat features on perceived user value within the online environment and to explore the potential moderating effects of user nationality on this relationship. To achieve this, a survey was conducted targeting AI chat users in Korea and China, followed by statistical analysis, yielding the following results: Firstly, the specific functionalities of AI chatbots, including problem-solving, interactivity, personalization, and efficiency, were identified as having a significantly positive influence on perceived value. Secondly, the nationality of the users was revealed to exert a statistically significant moderating effect solely on the aspects of problem-solving and interactivity within the relationship between AI chatbot functionalities and perceived value.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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