인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Although many studies have been conducted on online shopping and social commerce, empirical studies on the use of regular subscription services based on the characteristics of Curation commerce have not been properly dealt with. As a result, in order to build a successful model for the rapidly changing regular subscription service, we intend to derive the characteristics of Curation commerce as a success factor for regular subscription, identify the impact on loyalty through consumer satisfaction, and verify the moderating effect on household shape and consumer product knowledge.
Based on the theoretical background, the Curation commerce characteristics and sub-factors of independent variables were derived as product recommendation, regular delivery, lucky bag, on-site convenience, and 'price discount, and loyalty was set as dependent variables. In addition, a research model was derived by selecting Type of family and consumer product knowledge as moderating effect.
The research results proved that product recommendations, lucky bags, site convenience, and price discounts affect satisfaction. Consumers have been shown to react and act sensitively to certain products. Also, it was found that consumers' high product knowledge affects satisfaction. Therefore, in order to increase the effectiveness of online community operation and consumer communication, it is thought that consumers' satisfaction can be increased by constructing various strategies that provide usage and product education to consumers.
Based on the theoretical background, the Curation commerce characteristics and sub-factors of independent variables were derived as product recommendation, regular delivery, lucky bag, on-site convenience, and 'price discount, and loyalty was set as dependent variables. In addition, a research model was derived by selecting Type of family and consumer product knowledge as moderating effect.
The research results proved that product recommendations, lucky bags, site convenience, and price discounts affect satisfaction. Consumers have been shown to react and act sensitively to certain products. Also, it was found that consumers' high product knowledge affects satisfaction. Therefore, in order to increase the effectiveness of online community operation and consumer communication, it is thought that consumers' satisfaction can be increased by constructing various strategies that provide usage and product education to consumers.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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