인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
The purpose of this study is to structurally investigate the impact of golf media viewers' channel use motivation on expectation congruence and channel satisfaction and provide basic data for golf media's viewer attraction strategy. The subjects of the study were consumers who use golf driving ranges and golf courses in Seoul, Gyeonggi-do, and North and South Chungcheong provinces. Sampling was performed using convenience sampling, and 283 pieces of data were used in the final analysis. The hypothesis was verified through structural equation modeling (SEM), and the following conclusions were obtained.First, among the golf channel viewing motivation types, content usefulness, learning effectiveness, and communication empathy were found to have a positive (+) effect on expectation concordance. On the other hand, learning effectiveness and information seeking did not have a significant effect. Second, among the golf channel viewing motivation types, content usefulness and learning effectiveness were found to have a positive (+) effect on channel satisfaction. On the other hand, learning effectiveness, information seeking, and communicative empathy did not have a significant effect. Third, viewer expectations for the Golf Channel were found to have a positive (+) effect on channel satisfaction. These results suggest that, above all, in order to match golf channel viewers' expectations and increase satisfaction, content must be informative and satisfy the learning effect of golf skills. Viewers whose expectations are met will perceive channel satisfaction as high, so it is expected that golf channel viewers' channel loyalty will increase.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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