인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study investigated the relationship between the characteristics of SNS marketing in Taekwondo studio, parent attitude, and behavioral intention. Based on the derived results and discussions, results and suggestions are presented as follows. First, as a result of confirming the effect of SNS marketing characteristics on emotional attitudes among parents' attitudes, the multimedia characteristics had a significant relationship with emotional attitudes. It is necessary to provide various contents, interesting information, and actively utilize various SNS platforms. Second, as a result of confirming the effect of SNS marketing characteristics on cognitive attitudes among parent attitudes, informativity and multimedia characteristics showed a significant relationship with cognitive attitudes. It is necessary to provide accurate and prompt information and to provide various and interesting information in various platforms and ways. Third, as a result of examining the relationship between parent attitudes and behavioral intentions, all sub-factors of parent attitudes, such as emotional and cognitive attitudes, are related to behavioral intentions, and SNS should be continuously updated and satisfactory SNS marketing should be provided to parents using various platforms.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-092121400
