인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study analyzes the impact of service quality dimensions on user trust, satisfaction, and continuous usage intention in running applications. An online survey was conducted from September 5 to September 30, 2024, targeting 300 users with prior experience using running applications. After verifying data validity, a total of 298 valid responses were included in the analysis. The validity and reliability of the measurement instruments were confirmed through exploratory factor analysis and reliability testing, and multiple regression analysis was performed using SPSS 28.0.
The results indicate that reliability, responsiveness, empathy, and tangibility significantly influence user trust. Empathy, responsiveness, and reliability were identified as key determinants of user satisfaction, while reliability, responsiveness, and empathy positively impact continuous usage intention. These findings highlight the critical role of service quality in enhancing user trust, satisfaction, and long-term engagement with running applications. The study provides practical implications for refining service quality strategies, supporting the advancement of running applications as essential tools in the digital health and fitness market, and fostering increased user engagement and market competitiveness.
The results indicate that reliability, responsiveness, empathy, and tangibility significantly influence user trust. Empathy, responsiveness, and reliability were identified as key determinants of user satisfaction, while reliability, responsiveness, and empathy positively impact continuous usage intention. These findings highlight the critical role of service quality in enhancing user trust, satisfaction, and long-term engagement with running applications. The study provides practical implications for refining service quality strategies, supporting the advancement of running applications as essential tools in the digital health and fitness market, and fostering increased user engagement and market competitiveness.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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