인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study explored how shared value creation (CSV) activities in a crisis caused by a negative incident in a sports organization affect the organization’s reputation. In addition, we tested whether an individual’s tendency for moral detachment plays a mediating role in the relationship between the type of transgression and the organization’s reputation. For this study, a quasi-experiment was conducted targeting adult men and women living in Korea. Participants were randomly assigned to one of four experimental groups in a 2x2 scenario consisting of CSV (presence/absence) and the type of transgression (injury/no injury). A total of 563 responses were analyzed using t-tests, ANOVA, and Baron and Kenny’s mediation effect test.According to the results, the transgression type involving injury was found to have a lower organizational reputation than the non-injury type. The performance of CSV activities had a more positive impact on organizational reputation. When a crisis occurred, organizations that had previously engaged in CSV activities had a higher reputation than those that had not. For the injury type, there was a significant difference in organizational reputation depending on the presence or absence of CSV activities, while no significant difference was found in the non-injury type. Lastly, it was found that moral detachment had a mediating effect on the impact of transgression types on an organization's reputation. Through this study, it is hoped that sport-related organizations will be able to establish effective communication strategies for responding to organizational crises.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-25-02-092108729